Foto de Relojes suizos, Suiza, Europa

Solitary watch on display in window in shop in Geneva

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Known world-wide for their watches, the cradle of Swiss watch industry is in Geneva, and it is there that you can still find one exclusive watch shop after the other.
Actually, that is how the watch industry was born in Geneva. In the 16th century, reforms by Calvin banned the use of jewellery, forcing jewellers to look for a new way to make a living. Their new product would be watches, and the watchmakers of Geneva had already established a reputable name. Logically, when Geneva became too full for them, some moved to further north to the Jura area where they further developed the art of watchmaking and the fame of the Swiss watch industry. It was in the 20th century, when an international market developed for watches, that the Swiss industry reached world dominance, producing both the smallest, as well as the most expensive, and thinnest watch.
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